Britney Or Bust: How To Hire The Right Celebrity For Your Advertising}

In CategoryPublic Relations

Britney or Bust: How to Hire the Right Celebrity for Your Advertising


Lou Bortone

Celebrity endorsements are a staple in advertising, with more than 20% of all ads today featuring a famous face, voice or likeness. The reason is simple: Celebrities sell. Consumers pay attention to celebrities because they are attracted to the familiar. Using a celebrity to promote your company can add awareness, credibility and star power to your business. Three ways a celebrity spokesperson can be used by your business include:

1) Advertising Celebrities can pitch your product via print, television, radio, etc.

2) Appearances and events Celebrities can make personal appearances for your business at events ranging from charity fundraisers to grand openings.

3) Media opportunities Your spokesperson can speak on your behalf on TV talks shows, or at press conferences, trade shows or other media events.

Thinhgs to keep in mind when hunting for a celebrity spokesperson include:

Define your objectives

Determine what you expect from your partnership with your spokesperson and how to best utilize their talents. Clarify your needs and expectations from the get-go.

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Get-It-Done: Brooks International and Burns are a couple of many agencies who specialize in booking celebrity and sports talent. These talent brokers can help you assess your needs.

Find the right fit

It’s important that the spokesperson you hire is a good match for your product or service. The clearer the link between your company’s product and your talent, the better the partnership will work. (Think Michael Jordan and Nike!)

Get-It-Done: The Hollywood-Madison Group uses a proprietary database called the “Fame Index” to match businesses with appropriate talent. The Fame Index contains the names of 10,000 stars and uses 250 categories to match talent to businesses and products.

Plan well in advance

When deciding on a celebrity spokesperson for your business, start early. Make your plans at least 6 months in advance. The bigger the name, the longer the lead time.

Get-It-Done: Celebrity Focus and The Celebrity Source are two talent agencies who can connect your company with talent and help you navigate the celebrity maze.

Consider the costs

Talent fees and celebrity endorsements run the gamut from a few hundred dollars for a local DJ appearing at a business to literally millions of dollars for an international movie star. Catherine Zeta-Jones’ long-term endorsement deal with T-Mobile was reportedly worth 20 Million, but T-Mobile’s U.S. sales jumped 25% during the campaign.

Get-It-Done: If you’re looking for major star power, you can go with Hollywood biggies like William Morris or PMK/HBH Public Relations. On a smaller scale, many local celebrities can be contacted directly or through their management.

Make contact

Talent agencies, entertainment marketing firms and even speakers bureaus can put you in touch with potential celebrity spokespersons. Contacting talent can be easier than you might think.

Get-It-Done: In addition to some of the agencies listed above, the Screen Actors Guild provides an actor-locator service.

Other things to keep in mind when shopping for a celebrity spokesperson include:

Don’t be afraid to ask. Maybe that certain superstar is not out of your reach or budget.

Consider “B-List” stars who may be more available and less expensive.

Local talent such as home-town athletes may be your best shot.

Make sure you have an “out” clause in case your celebrity gets negative press or is involved in a scandal. (Sorry Britney!)

Lou Bortone is an award-winning writer, editor and television producer who has spent over 20 years in the entertainment industry, including several years at Fox and E! Entertainment in L.A. Lou specializes in helping businesses create breakthrough video for the Internet. Email Lou at or visit

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Britney or Bust: How to Hire the Right Celebrity for Your Advertising }

Schofield Media: Digital Competence Of Schofield Media}

In CategoryPublic Relations

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Schofield Media: Digital Competence of Schofield Media


Jack Delmar

Schofield Media: Digital Competence of Schofield Media, Schofield Media presents publishes virtual learning arenas

Schofield Media: Mastering in Presenting Internet Research

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For more information about Schofield Media visit:

Schofield Media

is the internationally renowned publishers of print media, online or in-person events with business to business in UK and US, generating market related magazines.

Schofield Media

purely focuses on right advertising of business and its sales strategies. Jack Delmar iStartUS, LLC, 7335 W Payson Rd, Phoenix, AZ 85043 Tel: 1 (602) 281-0875

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Top Five Secrets To Choose Top Quality Italian Linens And Italian Linen Items

In CategoryPublic Relations

By Virender Labroo

To get the best genuine Italian linens and Italian linen items at good prices without the anxiety for getting duped can easily be your serious challenge for a lot of folks. Merely to locate the location without proceeding to Italy that offers authentic top quality Italian linen can be difficult. Or, you may come to be one of the many , many intelligent online shoppers that recognise the best way to take advantages of virtually all the information and facts out there to get you to the best retailers. So what’s the best way to be successful in your pursuit? This writing talks about five ways to assist you to do well at finding the right quality Italian Linens and Italian Linen Items at the preferred costs.

Key Words: Italian Linen, Italian Linens, Italian Linen, Italian Linen Fabric, Italian Linen sheets, Italian Linen napkins, Italian Linens bedding, Bertozzi Linen, Italian Linen Bath Towels, Italian Linen Bed Covers, Italian Linen Tea Towels, Italian Linen Throws, Italian Linen Duvet Covers

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To find the most authentic Italian linens and Italian linen items at justifiable price ranges with no fear of getting tricked might just be a real challenge for many. Simply to locate a store without heading to Italy that carries genuine prime quality Italian linen can be difficult. Or alternatively, you may get to be one of several countless experienced internet consumers who actually figure out how to reap the benefits of the information available to get you to your most desirable locations. So what’s the right way to reach your quest?

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Described below are five suggestions for assist you to be successful at finding the right quality Italian Linens and Italian Linen Products at the best prices:

1. Try to look for top quality cotton and linen used for your best kitchen, bath, bed and dining linen. It is all about the fibers – if they are short, stubby, and brittle fibers – manufacturers might weave them into threads, however as soon as that thread gets into the washer and dryer it is going break apart. Note the way the lint balls inside washer as well as the layers of lint within your dryer filter that is definitely all coming off from what you wash. Not even the term Egyptian cotton will guarantee you top quality. It is a selection of cotton. There will be good and poor Cotton. It is centered on the particular plant as well as the cultivating conditions. The most desirable natural cotton will be a lengthy sturdy and also fluffy fiber. This is critical as the fibers will determine the actual durability, feel, plus look of the cloth that will last for many years, wash after wash. Yes, we are speaking many years and decades as compared to low-cost imitation imports which often shed their initial luster in a very few washes. If you acquire the fine quality Italian linens you truly save money by simply not needing to get the alternative low priced imports time and again.

2. Find out what variety of dye has been utilized, just how deep and clear it and fast it truly is and how it actually is set. The highest quality linens utilize fast vegetable dyes that usually are permanent and never fade even after many washes. Such colors can genuinely resist bleach as well if they’re set properly employing high temperature steam. Since beauty of the designs is dependent upon neat and crisp printing, there is no substitute for the finest Italian linen fabrics.

3. It’s adviseable to know of the printing process on your precious Italian linen. Is it machine-printed or even a hand-stamped with hand-carved-woodblocks? What sort of wood does the maker use is important too to know for certain (Pear wood is best!). For instance hand wood block printing with fast vegetable dyes is most likely the most suitable and the most enduring printing technique. The simple reason is that by putting the dye with a woodblock and next pounding that woodblock onto fabric the producer has the capacity to force the dye deep straight into the fabric which can can certainly make it look and feel as if it were embroidered. The skill of the maker is always vital since getting an even color on top of the woodblock and afterwards getting every one of the stamps to get the identical depth of color devoid of smudges and smudges usually takes many years of experience to achieve the kind of mastery assumed from the finest Italian linen makers. For that reason, it is important to know how they really are making their linens to as much as what material they are really making use of so that you can determine the quality of the products.

4. Research and be familiar with famous lines of conventional Italian linen for example famous Bertozzi linens from a the Romagna region in Italy or the quite possibly more widely known Tuscan linens (Busatti is maybe most famous and you can also find less renowned makers similar to Giulianna Ricami who still will offer you really great designs and in addition fine quality). As expected, taste varies from customer to customer and designers enjoy their own style, design, not to mention colors. Thankfully, the better original creators do items that have endured the test of time and have absolutely helped make Italy likely the outstanding maker of material across the world ( french use a a lot of Italian fabrics with their work!). Know in this enterprise big is generally not always superior! Source, high quality, workmanship in addition to tradition can result in the optimum quality Italian linens – not really bulk production, prefer

promotions and creative branding!

5. Frequently, very good Italian linens don’t seem easily obtainable in each and every community market. The good news is, you can use internet sites for top level Italian Linen Boutiques on the net. Use every one of the previous four tips to discover the web based store that fits all these criteria. When carrying authentic Italian linens from those reliable lines similar to woodblock linens by Bertozzi and also more traditional Tuscan linens by Giuliana Ricami. It should be best to choose direct importers since they eliminate the intermediary leading to a more suitable rate quality ratio. Without doubt, a principal importer, marketing on the internet, also has not as much running expenditure versus regular shopping malls or local retailers. Accordingly, in a position to pass most of the price savings to end users. Item to item they shall be less expensive than a big time retailer in a stylish retail center or even a boutique. Plus when they are outside the state you frequently ‘re not charged sales tax which can pay for your charges of the shipping and delivery. What’s more, shopping on the internet is now much more secured combined with customer critiques as well as criticism regarding sites readily available.

About the Author: The report should have given you the understanding to buy genuine most suitable Italian Linen for the best prices. You may therefore at this point choose and buy genuine top quality

Italian linen

and experience the very best traditions in handcrafted

Italian Linens

by visiting online Italian linen Store at


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